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Research papers

Popular classes

The market potential of low-income social groups (low class or popular classes) has been underestimated by multinational companies and thus, this public has not been able to access global brands. It is believed that low classes, due to their scarce...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Fábio Mariano, Rafaela Castillo
September 22, 2002
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Citation

Mariano and Castillo (2002a, September 22). Popular classes . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/popular-classes-